Kenneth Goodgame is a marketing guru with sufficient experience in commercialization of products. Goodgame is the former SVP and CMO at True Value Company. He specializes in strategic planning, retail management, building high-performance teams, marketing, and product development.
Goodgame began his career in 1995 as a Hardline D28’s product merchant at The Home Depot. During his tenure at Hardline D28, he was responsible for management of store-opening tasks, purchases, and facilitated establishment of new stores in Puerto Rico. In 1999 he was promoted to director of propriety brands and was transferred to Atlanta office. As the director, he was in charge of the management of RIDGID brand, Husky, and Workforce lines, products that generated a lot of revenue for the company. He also pioneered in the establishment of 20 SKU Husky Air Tool program. In 2001, Goodgame became senior global product merchant. His major achievement as senior global product merchant was the purchase of a product category worth billions of dollars.
In 2002, he got a job at Newell Rubbermaid as the president of Rubbermaid cleaning division. In this division, he facilitated the increase in sales to $170 million. Additionally, he introduced various products such Pro Plus line of cleaning chemicals, microfiber commercial cleaning program, and small wires program. In 2004, he was made the president of Bernzomatic division, a position he held for two years. In 2006, he was promoted to senior marketing vice president.
Techtronic Industries hired Goodgame in 2008 to serve as the president of Baja Motorsports and Direct Tools Factory Outlets. At this company, he helped establish over 30 outlet stores while managing evaluation acquisitions. In May 2010, he took up a job at Ace Hardware, a retail company based in Oak Brook, Illinois. Three years later, True Value Hardware Corporation hired him.
Kenneth Goodgame is a well-known and respected operation management expert. He specializes in reducing structural expenses of companies while promoting operational excellence. His agenda in the corporate world is to create an ideal balance of organizational alignment, quality assurance systems, effective workers engagement, and key indicators of performance that boost performance and profitability.