Lori Senecal: Reinventing The Advertising And Marketing Industry

To succeed in any field demands a strong foundation and an extensive background regarding the field. Lori Senecal, a gifted and talented executive leader in the advertising industry has established a name for herself. Speaking to Inspirery, Lori reveals her beginning and challenges in her career that pushed her to the position she is today. Like many last born children, Lori had a caring family who sometimes knew no bounds where caring was concerned. However, she had to think outside the box all the time in order to be different and to pave her own success.

Moreover, being a couch played a huge role in her career success. She learned team work and adopted leadership skills that she still sues to date. Being a leader entailed accommodating her team mates’ views and learning to listen and use the information given to make sound decisions. By first listening, Lori Senecal has been able to direct big companies like BMW and Coca Cola into increasing their revenue through placing meaningful and eye catching ads.

In an article on Salary, Lori Senecal has more than ten years in the advertising industry. Working with both large and small firms, she has learned a tonne of information about the industry and especially to network. She currently works at Crispin Porter & Bogusky as the global chief executive officer. Her role is to come up with strategic plans for the company and ensure that the plans are implemented. Through team work, she has been able to guide the company into tapping new opportunities in countries around the globe. More details can be found on Adage.

Previously, Lori worked at Kirshenbaum Bond Senecal as the company’s global executive chairperson. She also worked at McCann Erickson, where her value was greatly appreciated and shown. Her departure from McCann devastated the organization to the extent of suing KBS. In all the organizations she has worked in, Lori has left a mark in her works.

Additionally, Lori is a firm believer in empowerment. She encourages team work in all the organizations she has worked. She has begun a mentorship program at CP&B that encourages subordinates to push themselves to reach their potential.

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