How Avaaz Created a New Model of Activism

Avaaz, based off of the Persian word “avaz,” which, when translated, means voice or musical composition, is a online political activism platform that operates globally. Avaaz is widely considered by most mainstream news outlets as the single largest and most potent and impactful activist website currently on the web. The websites number of active contributors tends to back up this claim as they have approximately 45 million + members all across the globe, and that number is only rising and quite rapidly and what Avaaz knows.

One of the things which makes Avaaz so unique as a political activism platform is the fact that it is completely independent from corporate or foundation interests which might otherwise sway the site’s campaigns in particularly self-serving ways. Rather than utilize the resources of already financially solvent political powers, Avaaz instead opts to keep everything completely grassroots, with all of their power and influence stemming from their vociferous and dedicated member base of regular individuals who are opposed to political corruption. Given that the organization is strongly dedicated to democratic reforms and the idea that a government should serve its people rather than the other way around, they operate by a egalitarian model of census taking utilizing email newsletters and sampling polls to vote on which issues the site should focus in on and their Linkedin.

What this means is that, even though most of the Avaaz membership has no direct control over what is put on the site itself, every member has a say in what should be prioritized and how the group should move forward with any given issue. It is this democratic census taking that remains one of the centerpieces to Avaaz’s commitment to it’s principals of democratic majority rule, and thus, their tremendous success and more information click here.

More Visit: http://www.ngo-monitor.org/ngos/avaaz/

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