The Impact of Market America on Online Marketing

Just as the name suggests, Market America is an internet product brokerage, and Marketing Company has put in focus one-on-one method of marketing. The company has over the years been able to acquire  significant popularity with over three million customers and around one hundred and eighty thousand shop Consultants as well as Unfranchise® Business owners across the globe. Just to account for the accumulated retail sales, Market America has made a record of 3.8 billion US dollars since it was founded. As a result of this financial excellence, individuals earned a total of 2.2 billion US dollars from commissions and approximated retail profits. This company has offered employment to over six hundred individuals from around the world. It conducts its international operations in Canada, Hong Kong, United States, United Kingdom, Australia, Mexico and Taiwan.

Market America fully recognises that internet has a lot of power. Putting this into mind, it combines the knowledge of people and the internet to create the ultimate destination of the internet. By doing this, the industry of online marketing has been revolutionised to a brand new industry. Being regarded as a multi-level marketing company, Market America was founded by Loren Ridinger and James Ridinger in the year 1992. With its headquarters in Greensboro, the company has constantly associated itself with items such as electronics, coffee, flowers, apparel, and water filtration system as well as oral hygiene products. It is able to do this through working together with outside companies interested in advertising these products on the firm’s website.

2008 marked a major move by Market America when they made an announcement that they were going to partner with iMirus for the aim of producing MA Newsstand and hence providing print and digital versions of catalogues, books and magazines. The company was able to purchase Shopping Comparison Firm in late 2010. As a result, the firm was prompted to change its retailing domain name from marketamerica.com to Shop.com. The change was effective as it expanded the Cashback program that the firm had previously introduced in 2008. In terms of a business model, the firm maintains its core structure where all its products are manufactured by involved companies with Market America marketing these products.

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