The average person is exposed to millions of advertisements throughout the average 70-odd-year life. While it’s safe to say that the overwhelming majority of such advertisements won’t be remembered, some commercials, print ads, banners, and video pre-rolls hold true in the minds of viewers indefinitely.
Throughout 2013, 2014, and 2015, Brazilian television commercials and online video advertisements for the whiskey brand Johnnie Walker were largely the average Brazilian’s favorite corporate message throughout the three-year period. That campaign, collectively referred to as the Johnnie Walker Rock Giant marketing campaign, was crafted by none other than Alexandre Gama, a Brazilian advertiser known for excellence in the field he’s served for more than 35 consecutive years.
One of the greatest awards Mr. Gama won was granted in 2013 by Diageo, the parent company of the world-famous Johnnie Walker hard liquor line, and was titled “Company of the Year.” Though the Johnnie Walker brand – not Alexandre Gama – was the recipient of the major award, Alexandre Gama felt proud knowing that Johnnie Walker’s brand would undeniably not have expanded in both Brazil and across planet Earth if it weren’t for his expert efforts.
Once, in 2015, Neogama – Alexandre Gama created the boutique advertising business Neogama in 1999 as the sole founder of the company – was selected for the prestigious Cannes Festival Golden Lion award for a marketing campaign crafted from scratch for the Mix Brasil Festival for Cultural and Sexual Diversity.
Though his draft stock value in the imaginary annual advertisers’ draft ebbs and flows depending on the success of the advertisements Alexandre Gama was involved in the creation of, he is often considered to be one of the greatest figures across the world of Brazilian communications. In 2007, for example, Grupo Consultore found Gama was one of Brazil’s three most-coveted advertising executives.