This post entitled, “8 Online Reputation Management Tips Every Entrepreneur Needs to Know” explains how to take care of the brand’s reputation proactively. Beyond question, every entrepreneur should have the basic knowledge when it comes to managing online reputation even before setting up a business to avoid costly dilemmas. Additionally, in reputation management, the involvement of everyone doing the business is critical. Recently, a book labelled, “Mechanics of Online Reputation Management: Repair and Control Your Name or Brand Reputation Online” by Tyler Collins, an expert of digital marketing, is assisting the entrepreneurs who need to use the tools essential in building and repairing a reputation online. According to Tyler, first off is by ensuring that consumers using the search engine can find the business on the main webpage as the leading ten spots of the search results. Second is by checking that the new companies have acquired the online reputation management before their brand is even launched. Third is by taking measures with the right mind set when negative content about a brand emerges online since a business can still recover the adverse reaction of it in just months. Fourth is by handling the online reputation of those executives in the company because people have the tendency not only to research it but also its employees if doing business with them is considered. Fifth is by seeking an expert’s help when building or repairing an online reputation is needed. This expert must truly have strong knowledge of search engine optimization factors, is knowledgeable in choosing the right places to publish content, and is acquainted in making relationships right with media outlets and properties. Sixth is by finding the best specialist for search engine optimization to take control of the reputation and be accountable for the scenarios online. Seventh is by repeatedly posting content into the social media accounts of the company and replying to posts especially those negative reviews that sound legally. Eighth is by following the important steps before starting a reputation management online campaign. In this connection, one of the websites, which is searchcleanup.com, is a good place to begin for cleaning up bad reviews online. SearchCleanup.com or http://searchcleanup.com/ has helped hundreds of people.