It’s very clear that Fabletics is an online rival that is ready to take on the big e-commerce sites like Amazon. Amazon currently holds about 20 percent of the online e-commerce market, but Fabletics is attracting a considerable percentage of those customers that are searching for trendy fashions at affordable prices. Fabletics has grown to a 250 million dollar business in 3 years. What’s their secret? Co-founder Kate Hudson has attracted much attention and many loyal customers. However, the big secret to Fabletics amazing success is taking advantage of the reverse showroom technique.
Fabletics Marketing Approach
The fact is that online competition is very high. Often, it is very difficult for a new e-commerce site to carve out a niche for their online store. However, Fabletics, is an online subscription site that offered high quality, trendy clothing at very attractive prices. This led to instant attention and posts on social media sites about the online store.
In addition, Fablietics decided to use the reverse showrooming technique to their advantage. It’s a common fact that most consumers go online to browse and look for items that they would like to purchase. Many of those consumers end up going to a physical store to purchase those items at a lower price. Fabletics customers would browse the company’s online site for trendy clothing. Many of those customers would go to the physical store and purchase the items that they spotted on the Fabletics website. The reverse showrooming technique paid off for Fabletics in a big way.
Kate Hudson’s Take On Fabletics
Kate Hudson is a popular actress that is obsessed with clothing, health, and keeping fit. She combined all her passions and created a clothing line that is meant to inspire women to stay fit and maintain an active lifestyle. Kate Hudson is actively involved with all phases of Fabletics. This includes clothing selection, design, marketing, to viewing statistics about the name brand. She believes it takes team effort to keep the company going strong. Kate Hudson also states that she loves working with Fabletics team, but she is not a business woman. Her true passion remains with acting.
Fabletics LIfestyle Quiz
Are you ready to take the Fabletics lifestyle quiz? Now is the time to take the short, lifestyle quiz. The quiz only takes a few moments of your time. Afterwards, the quiz will provide you with very fashionable, personalized outfits for your lifestyle.