TIDAL Surges, Backed By Desiree Perez

TIDAL, the streaming music service co-owned by top-tier recording artists, has seen major hits recently with albums by some of the co-owners, namely Jay-Z, Kanye West, and Rihanna. Since the third week of February 2017, the app has added a million trial members and charted its highest position in iTunes Store sales. Read interesting article on  m.tmz.com.

To cut costs, Tidal has de-emphasized an extensive catalog in favor of focusing on hot new releases. Its Tidal X live performance streaming, Tidal Rising emerging artists section, and Tidal Discovery, the curated section, will be the service’s main focal points moving forward.

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The service owes its recent success, in part, to the behind-the-scenes moves of executive Desiree Perez. A business associate of Jay-Z for over 20 years, Perez’s background includes running SC Enterprises. With her husband, Juan “O.G.” Perez, Desiree Perez also runs Roc Sports Nation, the American sports management agency.  Hop over to hitsdailydouble.com.

With a reputation as a hard-as-brass negotiator, Desiree Perez played a critical role in Rihanna’s recent deal with Samsung. She also mediated the terms of Beyoncé’s Formation stadium tour. Ms. Perez forms part of Jay-Z’s inner Hova Circle along with Mr. Perez, Jana Fleischman, Chaka Pilgrim, Ty Ty Smith, and Jay Brown. Together, these talented executives manage the Roc Nation properties.

The streaming music market is a highly competitive one, and one in which major players Apple Music and Spotify dominate. Still, even swimming in this shark tank, Tidal manages to keep its head above the water, appealing to millennial music consumers.

Few artists have such a deep understanding of the business side of the music world as Jay-Z. Mr. Carter has consistently shown his superior skill in surrounding himself with high-performance execs. With Desiree Perez in his corner, Tidal can expect more success on the horizon and less of a hard knock life.  Read more articles, visit Dez’s tumblr.com.

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